Advanced Search engine marketing course

Join Bangalore’s #1 Advanced Search Engine Marketing Training

Become a Certified Digital Marketing Professional in Bangalore. We transform careers with digital marketing training that sets the global standard.

Request Free Demo:

demo Form

Overview to Search Engine Marketing (SEM)

 Search Engine Marketing (SEM) is a form of digital marketing that involves promoting websites by increasing their visibility in search engine results pages (SERPs), primarily through paid advertising. SEM is also referred to as PPC (Pay-Per-Click) advertising, and it plays a crucial role in driving high-intent, targeted traffic to websites.

Unlike Search Engine Optimization (SEO), which focuses on organic rankings, SEM delivers instant visibility through paid placements, making it one of the fastest ways to attract potential customers online.


Why SEM Matters

  • Immediate Results: SEM campaigns can start generating traffic within hours of launching.

  • High Intent Audience: You’re reaching people who are actively searching for your product or service.

  • Precise Targeting: SEM allows you to segment your audience by keywords, location, demographics, devices, and even time of day.

  • Measurable ROI: With platforms like Google Ads, you can track clicks, impressions, conversions, and much more in real-time.


Core Components of SEM

Keyword Research & Planning

  • Identifying high-intent keywords your potential customers are searching for.

  • Using tools like Google Keyword Planner, Ubersuggest, or SEMrush.

  • Creating keyword groups for better ad targeting and relevance.

Google Ads Campaign Structure

  • Understanding Campaigns, Ad Groups, and Ads hierarchy.

  • Setting campaign goals (e.g., sales, leads, traffic).

  • Choosing the right campaign type: Search Ads, Display Ads, Shopping Ads, or Video Ads.

Ad Copywriting

  • Writing compelling headlines and descriptions that match search intent.

  • Including keywords and CTAs (Calls-to-Action) to increase CTR (Click-Through Rate).

  • Using ad extensions (callouts, sitelinks, call extensions) to improve visibility.

Bidding & Budgeting

  • Understanding bidding strategies: Manual CPC, Enhanced CPC, Target CPA, Maximize Clicks, etc.

  • Allocating daily or monthly budgets effectively.

  • Learning how bidding affects ad position and cost per click.

Landing Page Optimization

  • Designing landing pages that are relevant, fast-loading, and conversion-focused.

  • Ensuring consistency between ad copy and landing page content.

  • A/B testing headlines, CTAs, forms, and design elements.

Quality Score & Ad Rank

  • Understanding how Google rates your ads based on:

    • Ad relevance

    • Landing page experience

    • Expected CTR

  • Higher Quality Scores lead to better ad placements and lower costs.

Performance Tracking & Reporting

  • Setting up Google Ads conversion tracking.

  • Using Google Analytics and UTM parameters to monitor performance.

  • Interpreting metrics like CPC, CTR, Impression Share, Quality Score, and ROI.


Benefits of Learning SEM

  • Launch effective paid search campaigns for any business.

  • Gain in-demand skills for roles like Performance Marketer, SEM Specialist, or Google Ads Consultant.

  • Understand how to integrate SEM with other digital marketing channels like SEO, content, and email marketing for holistic strategies.

  • Get Google Ads certified to add credibility to your profile.


Tools You’ll Learn

  • Google Ads (Search, Display, Video)

  • Google Keyword Planner

  • Google Analytics

  • SEMrush / Ubersuggest

  • Microsoft (Bing) Ads (optional)

COURSE OVERVIEW

What's Covered in Search Engine Marketing (SEM) Course?

This course is designed to give students and professionals a deep, practical understanding of paid search advertising, with a primary focus on Google Ads (formerly AdWords). You’ll learn how to plan, create, manage, and optimize campaigns that appear in search engine results and drive real business outcomes like traffic, leads, and conversions.

Course Duration: 4–6 Weeks
Format: Instructor-led / Online / Weekend Batches Available
Prerequisites: Basic knowledge of digital marketing or computer proficiency

Module 1: Introduction to Search Engine Marketing

Learn the foundation of SEM and why it’s a vital skill in digital marketing.

  • What is SEM, and how does it work?

  • Difference between SEM, SEO, and other digital channels

  • The role of intent in search advertising

  • How Google Ads auction system works

  • Key terms: CPC, CPM, CTR, Quality Score, Ad Rank

  • 🔍 Outcome: Students will understand the structure and purpose of search engine ads and know when to use them strategically.

Module 2: Keyword Research & Match Types

Master keyword research – the backbone of any successful SEM campaign.
  • How to identify commercial-intent keywords

  • Tools: Google Keyword Planner, Ubersuggest, SEMrush (basic use)

  • Search volume, competition, and keyword cost analysis

  • Keyword match types:

    • Broad Match

    • Phrase Match

    • Exact Match

    • Negative Keywords

  • Grouping keywords into Ad Groups

🔍 Outcome: You’ll be able to choose the right keywords that align with user intent and structure them effectively for ad targeting.

Module 3: Google Ads Campaign Setup

Learn step-by-step how to build and launch a professional Google Ads campaign.
  • Types of campaigns: Search, Display, Shopping, Video

  • Creating campaigns, ad groups, and individual ads

  • Defining campaign goals and KPIs

  • Setting location, language, and device targeting

  • Understanding ad scheduling

🔍 Outcome: By the end of this module, you will launch a fully functional search campaign using best practices.

Module 4: Writing Effective Ads

Craft compelling ad copy that gets clicks and conversions.

  • Components of a search ad: Headlines, Descriptions, Display URL, Paths

  • Writing persuasive ad copy using AIDA and PAS formulas

  • Adding Ad Extensions:

    • Sitelinks

    • Callouts

    • Structured Snippets

    • Call and Location Extensions

  • Ad approval and compliance with Google Ads policies

🔍 Outcome: You’ll create high-performing ads and learn how to improve ad relevance and CTR.

Module 5: Bidding Strategies & Budget Management

Learn how to control your ad spend and maximize return on investment.
  • Manual CPC vs. Automated bidding options

  • Bidding strategies:

    • Maximize Clicks

    • Target CPA (Cost Per Acquisition)

    • Target ROAS (Return on Ad Spend)

  • Setting daily and lifetime budgets

  • How bidding affects ad rank and visibility

🔍 Outcome: You’ll be confident in managing ad spend and choosing the right bid strategies for different goals.

Module 6: Landing Page Optimization

Convert more visitors by aligning ads with powerful landing pages.
  • What makes a high-converting landing page?

  • Message match between ads and landing pages

  • Landing page speed, mobile optimization, and layout tips

  • A/B testing elements: headlines, CTAs, forms

  • Using tools like Unbounce, Instapage, or WordPress

🔍 Outcome: You’ll be able to design or evaluate landing pages that directly impact campaign performance.

Who Can Learn ?

Students

Our advanced course, combined with 100% placement support and resume-building assistance, helps you land top jobs in the industry.

Working Professionals

Upgrade your skill set and stay ahead in your field. Our program helps marketers boost lead generation and drive online growth through powerful digital channels.

Entrepreneur

Take your business to the next level. Learn how to outperform competitors and grow your brand online using proven digital marketing strategies.

Home Maker

Learn digital marketing and explore flexible career options like freelancing, affiliate marketing, or starting your own online venture.

Confused About Which Digital Marketing Course to Choose?

Why Choose Social Media Marketing | as a Career?

Fast-Growing Fields

Digital marketing is booming as more businesses go online.

Great Salaries

High demand means better pay—even for freshers.

Work Anywhere

Go remote, freelance, or work with global brands.

No Tech Needed

No coding skills? No problem. Creativity wins here.

Career Flexibility

Work full-time, freelance, or start your own gig.

Big Growth Potential

Level up your career, business, or personal brand.

Top Jobs Profiles after Completing SEM Course

Upon completing your advanced digital marketing course at DMC, you can explore many job opportunities in SEO, Social Media, Google & Meta Ads, or Content Marketing. The most sought-after jobs in the digital marketing industry. These job profiles pay well and lay the foundation of a promising career

Digital Marketing Executive

Plan and manage online campaigns across channels like Google Ads, social media, and email to boost brand visibility.

Content Strategist

Optimize Social Media Content to reach higher on social media, drive organic traffic, and improve online visibility.

Social Media Manager

Create and manage content, grow followers, and run paid ads on platforms like Instagram, Facebook, and LinkedIn.

Social Media Consultant

Run data-driven ad campaigns, monitor KPIs, and maximize ROI through platforms like Google Ads and Meta Ads.

KEY HIGHLIGHTS

Search Engine Marketing Course Key Highlights

Live Instructor-Led Training
15+ International Certifications
Live Projects & Internships
55+ Modules covered
Dedicated Placement Cell
Flexible Class Schedule
2 years of Student Support
INR 5 Lakh Worth of Tools

Request Free Demo::

demo Form
WHAT YOU GET?

What we Deliveer to our Students?

TESTIMONIALS

See what our Students Saying

Raj Tiwari Aspiring Digital Marketer

Digital Marketing Catalyst was exactly what I needed to kickstart my career in digital marketing! The course gave me a deep dive into essential skills like content creation, social media marketing, and Google Analytics. What really stood out was the practical approach – I wasn’t just learning theories; I was applying what I learned to real-life projects.

Rekha Sharma Digital Marketer

Digital Marketing Catalyst gave me the skills I needed to break into digital marketing. The course was thorough, covering SEO, social media, and Google Analytics, with lots of hands-on projects. The mentorship was fantastic, and I landed my first job in digital marketing soon after completing the course. It was a great investment for my career!

Kabir Bhardwaj Freelance Consultant

"I’m so glad I chose Digital Marketing Catalyst. The course is packed with up-to-date content on SEO, PPC, and social media. The practical exercises helped me apply my skills immediately, and now I run successful campaigns for several clients. The community and support were invaluable, making this program perfect for anyone serious about digital marketing

Best SMM training Institute in bangalore

we offer our students to join one day free trial classes if you enjoy the culture you can join either we don’t ask any question before you leave

FAQ

Frequently Asked Questions

Users can Click on Register Now button and fill the form to Enroll for the Course. Users can also visit the Contact Us page and connect us with the Contact Details Provided.

Absolutely! Register on our site for a session.

  • Theory +Practical Training
  • 10+ years Experienced Trainers
  • SEO project idea for beginners
  • Resume and Interview Preparation Support
  • 100% Placement Assistance
  • SEO certification offered (SEMRUSH CERTIFICATE, GOOGLE CERTIFICATIONS, Digital Marketing Catalyst – SEO Course Complete Certificate)

Our Digital Marketing course typically lasts 3 to 6 months, depending on the learning pace and whether you opt for part-time or full-time classes. We also offer self-paced learning for flexible schedules.

Absolutely! Our course is designed for both beginners and those looking to enhance their skills. We start with the basics and progressively cover advanced topics, ensuring you learn at your own pace.

Yes. Digital Marketing Catalyst offer 100% job placement assistance along with resume buildings, interview preparations.

If you want to become a master in SEO then, please register to Learn SEO basics and Courses of Digital Marketing Catalyst. Digital Marketing Catalyst SEO training in Banashankari offers a way for you to prove to potential employers, or your current employer, that you have the skills you say you do. Interested can connect us for free Demo Classes of SEO Training Course.

Users can get SEMRUSH Certification, Google Certifications, and Digital Marketing Catalyst – SEO Course Complete Certificate after course completion.

  • SEMRUSH Certification: You can Register for SEO courses and get SEMRUSH Certifications in beginner’s SEO, advanced SEO, content, competitive analysis, link building, keyword research, and many more.
  • Google Analaytics Certifications: Google Analytics for Beginners & Advanced Google Analytics courses are intended to prepare participants to take the exam for Google Analytics IQ (GAIQ) certification.
  • Digital Marketing Catalyst – SEO Course Complete Certificate: Digital Marketing Catalyst Certifications offer a way for you to prove to potential employers, or your current employer, that you have the skills you say you do.

Yes. You can contract Digital Marketing Catalyst SEO certification training in Bangalore for More Details.

©2025. Digital Marketing Catalyst. All Rights Reserved.